Friday, May 27, 2011

63,835 tourist arrivals in April




April saw yet another surge in tourist arrivals.
Overall April arrivals were 63,835 compared to April 2010 which was 38,300.
Total arrivals from January to April this year were 278,959.
In the period under review, the closest neighbour India generated 52,181 visitors to Sri Lanka with a 90 percent increase for April mainly due to the vacation period, followed by traditional markets UK (37022), Germany (20,928) and France (19,577).
Healthy growth was also reported from the Middle East, Eastern Europe, Scandinavia, and North America.
"A strong selling point we toss into our markets is that Sri Lanka is one of the safest destinations in the world," said Acting Director General of the Sri Lanka Tourism Development Authority Vipula Wanigasekera.
"In addition to the regular promotions to create awareness and interest and also to meet with stiff competition, the Authority has significantly focused attention on matters within the country towards Investments, Product and Infrastructure Development. Current strategy of the Tourism Authority includes 'ensuring a happy stay' taking into consideration that the tourist is the best promoter of a destination for where he had spent a holiday.